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The opportunity! Local SEO Why local links can reign supreme Blake Denman May 18, 2021 7 min read Read this analysis to learn more about the experiments I did to study the performance of sites receiving local links. CONTENTS Before you create these links, do this first Start building your community (and local connections) We know Google holds a lot of information about all of us, but exactly how much? If you have a gmail account, you can download all the data that Google has associated with it.
When I requested my Last Review data in October, the zip file was 13.98 GB. That's a lot of information. Google email data collection screenshot A study commissioned by an Oracle lobbying group (to be taken with a grain of salt) revealed that Google collects two-thirds of its data without user input. For my data in the screenshot above, that would mean Google has more than 41.94 GB it can work with. They know a lot about me, the places I go, my spending habits, my demographics, my search history, etc. If you're curious about your own data, follow these instructions to get a summary from Google . Obviously this data is used for advertising purposes, but it also has to be used locally, right?
I personally think that Google's goal for local search is to rank what is popular in the offline world in the online world. Have you ever seen a site ranked so highly locally that you wondered how it got that ranking? If you take the time to research the business (entity), you will realize that it has usually been in business for a long time and actively participates in the local community. I'm talking about local events (no links, maybe an unstructured quote), community engagement and close relationships with the local community. Google has this real-world user data, so why wouldn't it use it to power its machine learning models? This might add grist to my mill: Bill Slawski 's Ranking of Local Businesses.
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發表於 2024-3-13 14:41:37