Google handles duplicate content.

jolomic

Backlink dilution If the same content is available in many URLs, each of those URLs has the potential to attract backlinks. The result is a division of "link equity" between URLs. For real-world examples, check out these two pages on buffer.com :  These pages are near-exact reproductions. and have 106 and 144 referring domains (links from their own websites), respectively. Before you panic, know that this isn't necessarily a problem



due to the way Google handles duplicate content. Simply put, URLs are grouped into a cluster when duplicate content is detected . It then "selects what it believes are the 'best' URLs to represent the cluster in search results" and " combines properties of the URLs  Australia Phone Number Data in the cluster, such as link popularity, into a representative URL. ”. This process is known as normalization . So, in the above case, Google needs to display only one URL in organic search and attribute all referring domains (106+144) in the cluster to that URL . However, this is not actually the case as Google ranks both URLs for similar keywords. In this example,

        



Google probably hasn't consolidated the "link assets" into a single URL. Disclaimer I don't have access to Buffer's Google Search Console account, so I don't know how Google knows about these two URLs. It's likely that both of these URLs are duplicates, and one of them will soon disappear from organic search. 3. Consume your crawl budget Google discovers new content on your website by crawling. That is, follow links from existing pages to new pages. Also, occasionally re-crawl the pages you know to see if anything has changed. Duplicate content only creates more work. This can affect the speed and frequency with which new or updated pages are crawled. This is a problem because it can lead to delays in indexing new pages or reindexing updated pages.