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rear camera According to Snapchat's internal data, Lens drives 3x more brand awareness and aggregates an average of 2x more purchase intent growth than any other mobile application. Sponsored Lenses, but the costs for Snapchat ad units are vague: 450,000 per day Sunday through Thursday Friday and Saturday 500,000 per day 700,000 for holidaysspecial events Super Bowl, etc. Sponsored Geofilter Sponsored geofilters are sponsored photo or video filters that appear on Snapchat users' accounts based on a brand's defined geographic location. Brands or agencies are responsible for providing web-optimized PNG files of their creative assets based on Snapchat's community and brand guidelines. snapchat-sponsor-geofilter Izze Fusions Snapchat Geofilter Image Source:
Snapchat via brinaalexis Historically, sponsored geofilters have been used to increase local awareness, increase brand awareness, and broadcast company announcements e.g., hiring. This ad format reaches approximately 40-60 of daily Snapchat Special Database users in a given region and allows brands to reach users with the following campaign levels: Sponsored geofilters from email protected increase brand awareness or broadcast company news, says katanaconnect. Click to Tweet National: Brands can run geofilters at scale to increase national awareness of their products, services, or events. This ad type is ideal for campaigns around events, holidays, and pop culture trends, and can be assigned to multiple groups for an additional fee, including age, location, and time period. Shared Spaces: Shared Spaces campaigns leverage high-traffic social spaces to share your brand's message. Common spaces typically include airports, malls, college campuses, or golf courses. Chain: For geographically diverse campaigns, brands can implement chain campaigns to reach users at specific retail stores. Return customers are common in large chains, so it's a good idea to rotate your creatives so they see new geofilters when they return.
Events: For event campaigns, marketers can associate their brand with major events such as music festivals. For long events, we recommend rotating your creatives to prevent them from becoming stale for the same audience. Geofilters over 5 million square feet will require the involvement of Snapchat personnel. The pricing model for sponsored geofilters is relatively vague and undefined, as it depends on geofencing, length of time, location, and population density. Local geofilters, on the other hand, can be self-implemented by all users of Snapchat. Creative designs are approved within 30 minutes to 6 hours and are estimated to cost approximately 5 more expensive depending on time frame and location. I would like to warn you about several levels of complexity regarding local geofilters. If an advertiser wants a geofilter to run from 6am to 8am Monday through Friday, they will need to set up a new geofilter each day. Additionally, if a campaign needs to reach users in Los Angeles and New York,
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發表於 2024-2-3 13:14:46