Guidelines are not technically part

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It has been a compass guiding the journey of search engine evolution, with the goal of delivering diverse, high-quality, and helpful search results to the users. Helene Jelenc, SEO consultant at Flow SEO, who was then exploring the realms of SEO with her travel blog, shares her journey and reflections on the inception of E-A-T. “When EAT was added to the guidelines, that’s when things began to ‘click’ with SEO for me,” she said. Jelenc, like many content creators, was striving to offer unique and original content and insights. Her determination to produce well-researched blog posts finally earned recognition and reward from Google.

E-A-T isn’t just about the visible DB to Data tangible elements like backlinks and anchor text; it’s about building genuine high-level E-A-T, a journey that requires time, effort and authenticity. Google values quality, relevance and originality over quick fixes and instant gains. It’s about promoting the “very best” and ensuring that they get the spotlight they deserve. It’s important to understand that E-A-T and the Quality Rater of Google’s algorithms. However, they represent the aspirations of where Google wants the search algorithm to go.



They don’t reveal the intricacies of how the algorithm ranks results but illuminate its aims. By adhering to E-A-T principles, content creators have a better chance of ranking well, and users get the right advice. Jelenc’s insights and experiences mirror the broader evolution in the SEO world. In an era riddled with misinformation, especially in areas impacting Your Money or Your Life (YMYL) queries, the principles of E-A-T have become more important than ever. “Our humanness and the experiences we have inform our content and add layers that make it unique,” she reflects.