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But how can we detect which strategy worked best? Is it the fact of having modified an image? A button ? The best way to identify and analyze what works, what generates the most conversions and what your audience is receptive to, is to carry out different tests. So why not do A/B Testing to determine what works and what is best for you? What is A/B Testing? Definition of Testing Testing is one of many marketing methods that involves comparing two elements simultaneously,
Example of A/B Testing on a website. For example, you can run a test on your home page. A page A, with a red Call To Action (CTA) and a page B, with an orange CTA. Subsequently, you will Belize WhatsApp Number compare and analyze the results in order to identify what worked best, and then optimize your performance.offering Page A to 50% of visitors and Page B to the remaining 50% of visitors, in order to analyze and determine which is the most efficient in terms of conversion.

What can you test with A/B Testing? A/B testing offers a multitude of variations and possibilities. For example, depending on your marketing strategy and goals, you might find an element to test, such as a contact form, and then once that testing is complete, identify a new element to improve. It is by carrying out regular tests that you will develop your actions and optimize your results.
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