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The majority of social media marketers post multiple times a week. 90% of Instagram users follow at least one business. Facebook is the most-used social media platform by advertisers. 21% of adults in the U.S. are on TikTok. 56% of marketers intend to increase their TikTok marketing budget. The average social media user spends over 2.5 hours on social media every day. Social media ads make up 28.8% of all paid advertising spend. 37% of businesses market themselves on LinkedIn. 52% of online brand discovery happens through social media. Almost 80% of all time spent on social media happens on mobile devices.
150 Fresh Marketing Stats for 2024 Calendar Icon Published: Feb 15, 2024 Clock Icon 12 min. read Belgium Phone Number Data Matthew Gibbons Matthew Gibbons Verified badge Lead Data & Tech Writer Chevron Down Icon Marketing is changing in 2024. Are you ready? To make sure you have the information you need to grow your business in the coming year, we’ve compiled 150 marketing stats that define every sector of digital marketing. Whether you’re looking for information about SEO, content marketing, or lead generation, you’ll find it here. categories: SEO statistics PPC statistics Social media statistics Web design statistics Content marketing statistics Email marketing statistics Video marketing statistics Lead generation statistics Miscellaneous marketing statistics Keep reading for the full list of digital marketing statistics, or feel free to skip to a specific section.

Then be sure to subscribe to Revenue Weekly, our email newsletter, to get more helpful digital marketing information delivered straight to your inbox! Don’t miss our Marketing Manager Insider emails! Join 200,000 smart marketers and get the month’s hottest marketing news and insights delivered straight to your inbox! ENTER YOUR EMAIL BELOW: Enter your work email (Don’t worry, we’ll never share your information!) SEO statistics To kick off our list of digital marketing statistics, we’ll start with the most widely used (and arguably most successful) marketing strategy: Search engine optimization (SEO). SEO is where you optimize your web content to rank high in relevant search results where potential leads can find you.
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