Flash sales operate on the same concept

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Here’s maybe the best paradox you’ve ever heard: ephemeral content is here to stay. ephemeral content marketing paradox Although individual pieces of ephemeral content are fleeting by nature, the trend is powerful and still gaining traction. In fact, the concept of elusive content is one of the biggest social media trends in 2018. What is Ephemeral Content? If you’ve been trekking through the desert for the past few years, or you have other things to worry about besides trending web content, you may not have heard of ephemeral content.

The concept was invented by Snapchat. Simply put, ephemeral content Bahamas WhatsApp Number is any type of web content that has a limited life cycle. After the expiration date (often as short as 24 hours), the content simply disappears. What is ephemeral content Why Does It Work? Or more importantly, why should your business invest time and money in creating marketing campaigns that last only 24 hours? content ideas The short answer is: because it’s very, very effective. Why? FOMO and YOLO The fear of missing out (or FOMO) is a powerful motivator of human behavior.



They create a sense of urgency that makes people want to participate in the action while it lasts. The fleeting nature of ephemeral content motivates people to actively seek it out for fear of missing it altogether. Use this to your advantage. If you keep creating ephemeral content, you’re practically forcing your followers to check your site on a regular basis, or they’ll risk being left out of the fun. Carpe diem – “seize the day” – and you only live once (YOLO) adds to the urgency.