What content should you repurpose

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Once you know the benefits of repurposing content, you might be tempted to start adapting every existing piece of content that you can. But to maximise the impact and usefulness of the content that you do repurpose, you need to make sure that it falls into one, and ideally both, of the following categories:
Evergreen content: this is content that continues to provide value to prospects and customers over the long term. Unlike content about trending topics or news in your sector, it won’t cease to be relevant after a certain period of time.



Ideally, most of the content on your website should fall into Phone Number Data this category. Popular content: you can also use a tool like Google Analytics or Google Search Console to find the content on your website that has performed best in terms of visitor numbers and conversion rates. Content that has already proved valuable in one format could be an ideal choice to adapt to another content format and distribution channel.

3.How to repurpose blog posts

Blog posts are probably the type of content you’ll have the most of. That makes them an obvious choice for adapting to another content format and there are a number of different ways you can do this.

3.1 Create an infographic




If you have a post that includes a number of statistics, a great way to repurpose it is to use these figures to create an infographic. These help people visualize information, making it more engaging or easier to understand than it might be in a written format. As a result, they are often widely shared online.

You can either use the services of a graphic designer to create this or do it yourself with a tool like Canva. Once you’ve created your infographic, you can integrate it into the original blog post and use it as the basis of one or more social media posts.