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Several industry experts, including Stéphane Truphème (who needs no introduction), contributed to our white paper, How to (or Not) Mess Up Your Inbound Marketing Strategy. 6. the time to create the best written content possible, it’s also important to pay attention to the layout of your content. In addition to being valuable to potential customers, this will make the content more reader-friendly.
You should pay special attention to the following: Make sure deutschland phone number the cover looks great Make sure the white paper matches your company’s visual identity (e.g. logo, colors, fonts) Include enough white space between paragraphs and blocks of text Change the page background color to create interest and rhythm Bold certain keywords and important information Include different visual elements (e.g. images, infographics) Add a call-to-action (CTA) at the end, or add multiple CTAs at different points in the white paper Both the content and format of the white paper can help for its success with potential customers.

If your white paper contains a lot of information, it's even more important to pay attention to the layout. Having trouble designing a white paper? Don’t worry, we’ve got the perfect modern template for you that you can edit directly in Google Slides or Powerpoint. You now have everything you need to write a successful white paper. But it doesn't stop there! Once your white paper is written and presented in its final form, you need to make sure that potential customers can see it.
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