Conversion rate
According to the consulting firm Forrester , digital retailers in Latin America spend % of online revenue to have a platform, while in Brazil that number reaches %. The consultancy also predicts that % of these retailers that today fit into the On-Premises model are migrating to software-as-a-service solutions in the coming years . Among the main benefits are low cost, high flexibility, security and the ability to customize. The average ticket is also known as Average Order Value (AOV), an important metric to analyze the performance of large promotional actions, specific discounts and even price changes and variations.Cart abandonment rate This KPI is very important, since, from USA WhatsApp Number Data the constant monitoring of the actions and behavior of the consumer in your e-commerce, it is possible to verify the visitors who have a clear purchase intention, that is, who viewed and placed products in the cart, and still understand why some gave up shopping. With this, it is easier to plan your sales, offers for your customers and draw up action plans to improve the strategies that will contribute to the recovery of cart abandonment.
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Frequent visitors This metric shows how many times the same visitor entered your e-commerce page, visited it again, analyzing the same or new products, and knowing what actions they took. This information will help understand the behavior of regular customers, inconstant customers, and even leads that have not yet become sales, but can become so through specific and more assertive actions. Conversion rate This KPI will help manage and analyze the performance of your e-commerce in the long term. It is an indicator that will help monitor user actions in your e-commerce, such as clicking on an ad, product, adding a product to the cart, completing the purchase, newsletter registrations, among others.
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