Key Changes in Google Analytics 4
本帖最後由 shetu22 於 2024-3-7 13:14 編輯The main difference between GA4 and Universal Analytics (its previous version) is the fusion of data collected on websites and applications. However, this is not the only new feature. There are also additional modifications included in the update. Discover the most important ones in the list below: System Layout Previously, Analytics had a structure that was divided into three distinct parts: Account, Property, and View. With Google Analytics 4, the “View” column has been replaced with “Data Flow”. In the Data Flow section, you can check website and app metrics or choose “All” to see data from both platforms. It's important to remember, however, that app metrics are not automatically enabled. Firebase is Google 's analytics service specifically for apps, and you'll need an account there to view therforms event-based analysis. This meant that the platform already came with some standardized settings to help users. However, you must activate them before you can access the information. In this sense, GA4 does not automatically configure all events, unlike the old system, which displayed most information as soon as the user placed the pageviews tag.
The software includes 85 preconfigured events for applications and 12 for websites, including: Page Views File downloads Site search Scrolling Outbound clicks After you make changes to your Google tag, some events may be collected automatically. Still, some of the recommended and custom events require configuration. URL tagging URL tagging is also included in the hall of aspects that have changed in Google Analytics 4. Previously, the tool required five different pieces of information to be provided in the custom URL to perform specialized analysis in the Acquisition report. Content Campaign Source Medium Industry Email List Term In GA4, you can see the addition of additional parameters for more comprehensive analyses. Three more UTM parameters have been added to this set: Source Platform Marketing Tactics Creative Format Mo 4 does not record IP addresses nor does it rely on cookies. Instead, it uses machine learning for data modeling. The addition of functions related to the General Data Protection Law ( LGPD ) is also another new feature of the platform. All of these resources were designed to help companies comply with the requirements of data protection legislation.
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Integrated with Google Ads Google Ads, an advertising platform developed by Google, is also included in the GA4 system to provide comprehensive user path tracking. Google Ads data can now be imported into Google Analytics 4, allowing detailed monitoring of the sponsored campaign's success in terms of traffic and conversions. This way, you can track your progress toward your goals, learn more about your customers' experiences, and adjust your campaigns to maximize ROI. New Metrics google analytics 4 metrics In addition to those already available in Analytics Universal, Google Analytics 4 offers four additional metrics for tracking users. With these updates, bounce rate analysis should be more accurate. In the previous version, the bounce rate was measured according to the user's interaction with the page. Therefore, the user needed to navigate from one page to another. Additional available metrics modify this analysis by including marketing KPIs. Now, users can be considered “engaged” when they keep the app or website active in the foreground for at least 10 seconds. Check out the 4 new GA4 metrics: Engaged sessions Average engagement time Engaged sessions per user Engagement Rate Tracking a Target Across Different Domains Cross-domain tracking is simplified in Google Analytics 4 thanks to cross-platform analytics improvements.
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