Google evaluates the entire content
So it is effective to take SEO measures for images in parallel with additions, corrections, and rewriting of text. Additionally, Google's guidelines regarding content evaluation are updated from time to time, so webmasters are required to keep up to date with the latest information. Therefore, we will introduce what is written in the latest Google image guidelines (as of January 2021). About Google's guidelines for images You can check the evaluation points and precautions for content developed by Google from ``Content-Specific Guidelines'' in `` Google Search Central' '. As mentioned in the guidelines, it is important to create content with user convenience as the top priority.Of course, it is best to cover all the contents of the guidelines, but given Phone Number List the limited time that web staff can devote to content production, it may be difficult to tackle all the measures. Therefore, we will introduce some parts of the Google guidelines that can be taken relatively easily, so if you have not yet taken SEO measures for images in your company's media, prioritize the following three. Let's do it. Inserting images with smartphone display in mind Insert alternative text Create a sitemap of images Now, I will explain them one by one. Inserting images with smartphone display in mind Nowadays, with the spread of smartphones and tablets, Google's evaluation criteria includes whether a site is compatible with a variety of devices (responsive design and liquid design), not just PCs. If your site design is not responsive, you need to make the entire site responsive before the images and optimize it for smartphone users.
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The same goes for images; content is often edited on a PC, but when inserting images, it is necessary to insert images that will not disrupt the layout when viewed not only on a PC but also on a smartphone or tablet. CMS (Contents Management System) such as WordPress is responsive by default, but if the image size is not appropriate, a horizontal scroll bar may appear when displayed on a smartphone. There are some, so confirmation is essential. Keeping in mind that users often view your site on their smartphones, it is important to make it mobile-friendly. Insert alternative text Images take longer to load than text, so users with slow Wi-Fi or slow bandwidth may have trouble seeing images. Therefore, by entering alternative text in an image, you can help users who cannot see the image to confirm what image has been inserted at that location. Alternative text can be set using the "alt tag", which will be introduced later.
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