weyatef 發表於 2024-1-24 18:30:24

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Social Media Facebook – Fit Challenge page The Pro Nutrition Fit Challenge Facebook page is one of our main communication channels . Through it we have a close relationship with the community and we announce the main news regarding the registration calendar for the competition, we distribute the content created by the competitors and by the coaches, but we also facilitate the rapprochement between the teams that have reached the finals and the whole community, so that it is tempted to adopt a more active lifestyle. Facebook is also one of the favorite promotion channels of those enrolled in the preselection.


Most of the votes received during the preselections come from this channel. YouTube We use the YouTube channel to promote registrations and the public's final vote, but also to host the video content resulting from the Caravana Fit Challenge, the start or final event and pieces from the competitors' weekly diaries. is used to popularize registrations, users can register directly in the voting application if they attach the hashtag of the competition to Phone Number Data the desired photo/video. PPC Paid advertisements represent a significant source of traffic for the project. We call on the advertising strategies paid for registrations, to popularize the public's vote in the finals, but also to promote the weekly journals and the teams registered in the competition.

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This channel is responsible for more than half (~53%) of the total registrations for the competition. Facebook This social network remains important in the case of the PPC strategy, the low costs for paid advertising and the accessibility to the target audience make Facebook one of the chosen networks in the case of the paid advertising strategy. This channel is responsible for approximately 39% of all registrations. Instagram The competition's target audience tends to spend quite a lot of time on Instagram and for this reason we focused part of our promotion efforts on this channel as well. Instagram plays an important role, especially for promoting the public vote in the Pro Nutrition Fit Challenge final. Google Ads 14% of the total registrations is due to the traffic coming from Google Ads , although this channel registers a higher cost per conversion, it is more than suitable for a display-type brand awareness campaign with visual materials resulting from the competition's activities.

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