SPO aims to optimize the
Reach your goal is completely incomprehensible by human standards so you need an algorithm to filter out expensive and non transparent options Faced with the problem of multiple paths for the same advertising inventory thequantity and quality of these paths As a result ad buyers are able to identify the right channel to bid and win inventory in a cost effective and transparent manner To learn more IAB recently developed a Supply.Path Optimization Guide for stakeholders looking to adopt SPO Phone Number List nto their business and marketing activities Why is the optimization of supply routes important First of all we need to digress a little and brush up on the main approaches to selling ad inventory in programmatic Know or review waterfall and header bidding Initially when programmatic became the preferred method for purchasing digital inventory advertisers choice of supply path was limited.
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The traditional waterfall model dictated to buyers which providers to use to reach their target audience Advertisers were often unable to access a publisher s inventory as SSPs were determined by a preferred ranking within the publisher s ad server Alternatively header bidding broadens the path to purchase as publishers can collect bids from multiple SSPs at once With header bidding medium SSPs and DSPs receive more traffic while taking up.
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